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chapter 4
About

me, probably thinking about bloody kerning
awards & bits
- 2026 — Dubai Lynx | See It Be It — Selected Participant
- 2026 — Lisbon Festival | Guiding Stars — Nominee
- 2025 — Dubai Lynx | Young Lynx Gold Winner
- 2025 — Campaign Middle East | 30 Under 30
- 2025 — MMA SMARTIES KSA | Gold — AI Creative Excellence
I'm an art director, an obsessive crafter, and someone who has probably spent an unreasonable amount of time moving something two pixels to the left.
I love big ideas, tiny details, and finding creative ways to solve very uncreative business problems. I'm equally happy with a pencil in my hand or experimenting with AI to make something that wasn't possible yesterday.
I believe good craft makes an idea better, culture makes it matter, and advertising should be something people actually enjoy looking at.
Overall I'm pretty chill, just, don't ask me to use Comic Sans.
