2a. Modesh
The ask
Build a vibrant 3D world around Modesh & Dana, creating a consistent visual identity that could bring the characters to life across Dubai’s festivals, seasonal campaigns and future celebrations.
The problem
Traditional 3D production takes time. And money. Lots of it. Creating new environments, poses and animations for every campaign would be expensive and time-consuming, especially with multiple festivals throughout the year.
The idea
We turned to AI to build a playful, silicone-like 3D universe where Modesh & Dana could come to life. From expressive poses and new environments to entire AI-generated films, we created a flexible visual world that could evolve with every celebration. Same characters. Endless possibilities. Without the traditional 3D production timelines or costs.
