2b. Sooper Lyrical Video
The ask
Bring Peek Freans Sooper’s campaign thought, “Seedhi Saadhi Khushi Hai Sooper”, to life through a mixed-media lyrical video celebrating life’s simple joys.
The problem
Translate the warmth, nostalgia and everyday happiness of the campaign into a visual experience that felt authentic to Pakistani culture.
The idea
We created a playful visual world using mixed-media cutouts, layered textures and typography, bringing each lyric to life through beautifully crafted frames. The result was a vibrant, nostalgic film celebrating the little things that make life super.
